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Is Live Chat or Chatbot the Ultimate Customer Support Solution?

The customer service landscape is constantly evolving, and businesses are seeking innovative solutions to enhance user experience and streamline operations.  One of the important debates in this arena revolves around the choice between live chat and chatbots. While both options offer unique advantages, the question remains: Is a chatbot the ultimate customer support solution?  Throughout

Battle of Titans: Google RCS Messaging vs. WhatsApp Business API for Supercharged Conversational Marketing

Conversational marketing has become a powerful strategy for businesses to engage with their customers in the digital age. Real-time, personalized interactions foster stronger connections and ultimately drive revenue. There are two major players in the conversational marketing arena: Google RCS Messaging and WhatsApp Business API.  Understanding Google RCS Messaging In Rich Communication Services (RCS), SMS

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