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Conversational marketing has become a powerful strategy for businesses to engage with their customers in the digital age. Real-time, personalized interactions foster stronger connections and ultimately drive revenue. There are two major players in the conversational marketing arena: Google RCS Messaging and WhatsApp Business API. Understanding Google RCS Messaging In Rich Communication Services (RCS), SMS
Recruitment agencies need to hire top talent quickly to avoid losing candidates to competitors which is time-consuming and overwhelming. You have to sift through piles of resumes, conduct numerous interviews, and follow up with candidates. WhatsApp is a messaging app that can help with this process, as candidates are more likely to reply quickly on
